Using Exhibit 1-1 What External Components Might Be Most...

Using Exhibit 2-2, what external components might be most important for managers in movie theatre chains to know about? Why? The most important external component that a manager of a movie theater chain should consider is the economic component. According to Robbins and Coulter , ( 2012 p 73) there are some external components within the business sector that may well influence the performance of a business that is not within the manager’s parameter to control called the Symbolic View . The aforementioned authors’ further segregates there model in to Economic, Political, Socio cultural Demographics, and technological. However based on the information retrieved from exhibit 2-2, the most threatening component to the theater chains will be the economic component. Why is it important to know about? A period of economic down turn will reduce the disposable income of consumers. Consumers will alternately adjust their spending and, including their leisure activities. Therefore the entertainment industry will be a prime target for the cut of consumer spending. This can be further proven by the Survey taken by Consumer Lifestyle. The results indicated that at least 36% agreed that the cost for the service was the main hindrance during the economic down turn. Question 2 According to the case, what external trends do managers at the movie theatre chains have to deal with? A manager has to be aware of the external environment. External Environment refers to, according toShow MoreRelatedConstraints and Challenges for the Global Manager13619 Words   |  55 Pages2 chapter Let’s Get Real: Meet the Manager Dana Robbins-Murray Account Director Caliber Group Tucson, AZ MY JOB: You’ll be hearing more from this real manager throughout the chapter. I am an account director for Caliber Group, a full-service marketing/PR firm. 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